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USER MANUAL | GETTING STARTED VIDEO | LOG IN |
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FEATURES
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Surveys and Feedback forms |
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Email Design Features |
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Easy WYSIWYG Editing Use the built-in 'what you see is what you get editor' to edit to your emails. As easy as editing a document.
As well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.
Advanced users have full access to customize the HTML of their email campaigns.
Zap Email Marketer automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.
This feature allows you to insert a link from one section of your email to another, such as from the table of contents to a paragraph further down in the email. |
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Email Campaign Features |
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Send Now or Later Scheduled sending allows your to set the time and date you would like your email champagne to start sending.
Send to Multiple Lists at OnceEasily send your email to multiple contact lists in one send. Duplicate emails are removed automatically before sending.
Automatic Inbox PreviewPreview how your email will be displayed in various email clients. Our inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc). If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility.
HTML, Text or Both (Multipart)Send HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber's email client will show whichever version it supports best.
CAPTCHA Form SupportEliminate automated submissions from your website signup form by enabling CAPTCHA form support.
From the "Scheduled Emails" page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending. |
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Autoresponder Features |
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YYou can assign an autoresponder to your entire list or only a portion of it, such as those in living in Perth with under 10 employees or leads from last week's trade show who have ticked the "Send me more information" box on your signup form. This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists. |
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Advanced Email Marketing Features |
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Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile. You can see a complete history of every email they've received, which links they clicked and when they opened your emails.
Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list. Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.
Zap Email Marketer has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details. |
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Statistics and Reporting |
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From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
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Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".
See unsubscribe statistics for each email campaign you send, either for a specific date or over time. You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates
See how viral your email campaign really is with complete details of who forwarded your email to a friend and when. |
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Contact Management Features |
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You'll always be compliant with spam laws and best practices thanks to Zap Email Marketer's automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.
Create multiple contact lists, allowing you to group contacts based on type or lead source, such as "newsletter subscribers" and "sales leads".
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Each contact on your list can modify the details of their subscription, such as email address, first name, and more.
Remove large groups of contacts from your list by typing in their email addresses or uploading a file. You can remove contacts permanently or mark them as unsubscribed so they won't receive any new emails you send out.
Links Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.
Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance. |
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